This program was founded by HCSS to support exceptional construction interns and highlight the companies who help them succeed.
I created and managed contest branding, structure, and outreach across multiple channels.
RESPONSIBILITIES & ACHIEVEMENTS
- Pitched new contest structures each year to increase participation and social interaction throughout the year, while maintaining the same budget.
- Brought over 100,000 new visitors to the HCSS website through press generated by our scholarship program.
- Managed daily operations and moderated popular voting 24/7.
- Gathered high-quality user-generated content, including written copy, photos, and video.
- Organized multiple rounds of judging, consisting of cross-departmental teams and national industry advisors.
- Enhanced the HCSS brand by providing a platform for our customers and their interns to be the central focus.
- Created promotional content in the form of social posts, emails, landing pages, graphics, videos.
- Improved social following by 500% in less than a year.
- Targeted outreach to schools and organizations to increase participation.
- Pitched new contest structures each year to increase participation and social interaction throughout the year, while maintaining the same budget.
- Brought over 100,000 new visitors to the HCSS website through press generated by our scholarship program.
- Managed daily operations and moderated popular voting 24/7.
- Gathered high-quality user-generated content, including written copy, photos, and video.
- Organized multiple rounds of judging, consisting of cross-departmental teams and national industry advisors.
- Enhanced the HCSS brand by providing a platform for our customers and their interns to be the central focus.
- Created promotional content in the form of social posts, emails, landing pages, graphics, videos.
- Improved social following by 500% in less than a year.
- Targeted outreach to schools and organizations to increase participation.
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TEASER GRAPHIC
social media post
social media post
Branded motion graphic shared across Instagram, Facebook, and Twitter.
ROLE: MOTION GRAPHICS
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HCSS SOFTWARE SPLASH SCREEN
promotional button
promotional button
Branded call-to-action button that popped up in HCSS software applications to spread awareness to customers about the scholarship contest.
ROLE: DESIGNER
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CONTEST INFO SHEET
print / digital
print / digital
Printed flyers given to current customers visiting the office or prospective clients during sales visits. I created a contact database of Universities with Construction programs and sent outreach emails with digital versions of this flyer to disburse on campuses as well.
ROLE: DESIGNER
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WEEKLY WINNER CONTEST ANNOUNCEMENT
social media post
social media post
These videos utilized video templates I designed to announce weekly scholarship winners on social media.
ROLE: TEMPLATE DESIGNER, EDITOR
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