HCSS (Heavy Construction Systems Specialists) is software company offering user-focused solutions for construction companies to manage every aspect of a project, from start to finish.
During my time in the marketing department, I created content for our website, blog, social media sites, printed resources, and conferences.
During my time in the marketing department, I created content for our website, blog, social media sites, printed resources, and conferences.
RESPONSIBILITIES & ACHIEVEMENTS
- Facilitated content development by leading strategy and managing projects for new product launches, in addition to retention and growth of established products.
- Coordinated projects across graphics, web, and video teams to create new content.
- Acted as marketing department liaison to the rest of the company by working closely with executive leadership, product management, lead generation, sales, and customer success.
- Enhanced brand with inbound marketing strategy through the creation of 100+ content pieces such as: case studies, product demos, print collateral, video testimonials.
- Managed and launched a complete website redesign, including 12 product pages, while providing strategy, content, project management, and direction across teams.
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A PERFECT MATCH
ad / instagram social post
ad / instagram social post
A brand awareness ad about product integration, targeting current HeavyBid Software users. This digital simulation of stop-motion animation was part of a Valentine's-themed marketing campaign.
ROLE: PRODUCER, DESIGNER, EDITOR
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LAGOON POND DRAWBRIDGE STORY
documentary short
documentary short
A project spotlight for the Middlesex Corporation about a complicated drawbridge project in Boston, MA. Footage was captured by a video team on location then I logged all of the coverage for future content before editing this short.
ROLE: EDITOR
ROLE: EDITOR
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HEAVYJOB PROJECT MANAGEMENT
product sales sheet / print / digital
product sales sheet / print / digital
A document to help sales team discuss software options for current and new customers. Used in both printed and digital formats. This piece explained a new software module added to one of our flagship products, HeavyJob.
ROLE: DESIGNER, CONTENT WRITER
ROLE: DESIGNER, CONTENT WRITER
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HEAVYBID PROJECT TRACKER
product sales sheet / print / digital
product sales sheet / print / digital
A document to help sales team discuss software options for current and new customers. Used in both printed and digital formats. This piece explained a new software module added to one of our flagship products, HeavyBid.
ROLE: DESIGNER, CONTENT WRITER
ROLE: DESIGNER, CONTENT WRITER
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HCSS INTELLIGENCE
product sales sheet / print / digital
product sales sheet / print / digital
A document to help sales team discuss a new product that pulled data from multiple HCSS products into a dashboard with generated reports, charts, graphs, and forecasts. This sales sheet was used in both printed and digital formats, focused toward current HCSS software users.
ROLE: DESIGNER, CONTENT WRITER
ROLE: DESIGNER, CONTENT WRITER
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HEAVYBID ESTIMATING SOFTWARE
product sales sheet / print / digital
product sales sheet / print / digital
A document to help the sales team discuss HCSS' flagship product, HeavyBid Estimating Software, with potential users. Most customers entered the sales funnel by starting with HeavyBid then branching into other services that supported data collection and project management. This sheet was used in both printed and digital formats.
ROLE: DESIGNER, CONTENT WRITER
ROLE: DESIGNER, CONTENT WRITER
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HCSS BRAND STANDARDS GUIDEBOOK
internal document / digital
internal document / digital
Guidelines for maintaining a cohesive voice across the HCSS marketing department of 22+ members.
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